September 27 to 30, 2026
Kerlingarfjöll, Iceland
64.7166° N, 19.5229° 
The RETREATNowhere is a remote escape for ambitious women who need a real reset, set far from the noise in an uninhabited part of Iceland. It’s thoughtful conversation, honest quiet, and solo moments that feel like coming home. No pressure to perform, just awe inspiring surroundings, beautifully curated experiences to connect, and enough time to remember what you actually want.
Choose your own adventureThe best parts of life happen when you're not on a schedule, so we've built in plenty of soul-soothing activities paired with equally beautiful blank space.
Hot spring soaks
Guided conversations
Workshops
Hiking & adventure
Shared meals
Restorative yoga
Lymphatic drainage treatments
Time to rest & recharge
We’ve curated an incredible lineup of speakers, women who’ve built empires, rewritten rules, and learned the hard lessons so you don’t have to. They’re going to be there, with us, in the middle of nowhere.
And we’re not done yet. More speakers will be announced soon.
Meet your guides
Avery Francis
Founder, Nowhere
CEO, change strategistErin Willett
You?
Interested?
co-founder, nowhereShavonne Hasfal-McIntosh
Where we’ll goTake a detour with us
Highland Base
In the Heart of Nowhere
Kerlingarfjöll, Iceland
We created the Nowhere Experience because too many women are running on fumes while pretending they’re fine. Work is constant, group chats don’t stop, and even “time off” turns into more planning, more managing, more performing. We wanted to build something rare: a luxurious, held experience where you don’t have to make decisions, take care of anyone, or earn your rest.
Nowhere is a place where you can be surrounded by like-minded women who understand your pace and your pressure, and where awe does what it always does best: it puts everything back into perspective and gives you your body back.
Make a little room in your inbox for Going Nowhere.
Going Nowhere is a publication about the inner life of ambitious women. It explores culture, relationships, success, internet identity, and the quiet contradictions of building a life that looks good on the outside but still leaves you tired.
It’s for women holding a lot together who are starting to suspect that “going somewhere” has been wildly overhyped.
Cost
Experience Details + Investment
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We’ve got a range of room types so you can choose what feels right for you, from Standard Twins and Family rooms to Deluxe options, plus Suites and Lodges. Prices for this experience will range from $6,500 to $11,500 for the three nights, and it’s all inclusive.
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Your stay includes three nights of accommodation, round-trip transport from Reykjavík to the location, all meals from our welcome dinner to our closing breakfast, and curated on-site experiences designed to help you connect and unwind. You’ll also have access to all group programming, shared spaces, and thoughtful touches throughout the weekend so you can simply arrive and be fully present.
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Flights are not included.
The Location: Highland Base
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![Modern nordic lodges nestled in the Icelandic Highlands, with views of the mountain range from all directions.]()
Adventure at your doorstep
Stay in the heart of the highlands
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Natural Hot Springs
Located seconds from the hotel
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![Hiking]()
Hiking
Walks that will take your breath away
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![Interior of one of the rooms at Highland Base, with views of the Icelandic Highlands]()
Rooms with a view
For when you’re feeling indoorsy, without the fear of missing out
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Lush Interiors
The ultimate space to relax and sleep in
This experience is designed for you to do less on purpose. To wake up without urgency. To eat well without rushing. To move if you want, to stay still if you want, and to be held by good design and thoughtful details–without having to perform your way through it.
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A retreat presented by Bloom and Highland Base
Avery here. In 2023, I took a girls trip to Iceland that changed my life. It brought me clarity, joy, and the kind of connection that’s hard to find when everyone is busy and successful in their own right. That trip became the spark for Nowhere, a detour for successful women.
At Bloom, I spend my time with women who carry a lot. They’re building, leading, making hard calls, and doing it with integrity, often without a real place to set the weight down. Nowhere is my answer to that. It’s where growth gets to be shared. A thoughtful, seamless reset shaped by 10 years of travelling across Iceland and my love of hosting. This isn’t networking, it’s the rare kind of connection that forms when there’s time, space, and no need to perform. You leave with relationships that feel like relief.
Want to become a sponsor? Reach out here, we’d love to hear from you.
Frequently asked questions-
A wise person on Pinterest once said, “where intention goes, focus flows.” If this is the year you want to invest in yourself, this retreat is a great way to focus your intention. Make the time – we promise you won’t regret it.
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Nowhere is an investment in yourself. Think of it as preventative maintenance for your brain—way cheaper than a full breakdown! This isn't just fancy sheets and cucumber water (though those can definitely help). Nowhere is an investment in showing up as your best self. The deep rest, expert guidance, and actual peace you get there? Your future self—relaxed, recharged, and not rage-scrolling at 2am—will thank you. Worth it.
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Some scripts that can help:
To work: "I'm preventing burnout so you don't have to replace me." (They know recruiting is expensive.)
To family: "I'm recharging so I can be more present with you, not just physically here while mentally scrolling through my to-do list."
To yourself: Stop waiting for permission to prioritize your wellbeing. You've probably justified plenty of expenses that matter less than your mental health. This isn't selfish—it's necessary. You can't pour from an empty cup, and right now, you're running on fumes. Prioritize yourself. -
Nowhere is for the woman who’s doing well on paper, but feels tired in a way sleep doesn’t fix. It’s for you if you’re always the one holding things together and you want a few days where you don’t have to. It’s for women who want to laugh, breathe, feel inspired again, and have real conversations with other smart, successful women without any pressure to perform. If you’re craving a reset that actually sticks, Nowhere is for you.
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Totally. You don’t have to be outdoorsy to love Nowhere. This experience is designed to feel easy and nourishing: thoughtful workshops, intimate shared meals, and time to actually rest. The hotel is steps from a natural hot spring where you can bring your morning coffee and start the day slow. Come for the warmth, the connection, and the reset.
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We invite everyone to apply so we can build a group where you’ll feel comfortable, welcomed, and genuinely connected. Nowhere is at its best when the women in the room are aligned in values and intentions, and the application helps us understand what you’re looking for and whether this experience will serve you. Think of it as a gentle vibe check, not a pop quiz.
Take a deep breath. We’ve handled the logistics so you can focus finally just relax and go with the flow. From transportation to cozy, beautiful accommodations, you’re taken care of.